(though soon that patient bird is going to be all like "screw this shit, I'm getting us both outta here" and, well, you don't want a pissed off imaginary bird pecking through your insides. Trust me on this one).

Recently I was sent a question about what I wish I’d known when starting out figuring out my ideas / doing my own thing. I had a lot of things I could have said, and a lot of things I did say, but there were more that came up after I replied. So I’d like to share these with you below.


You see, you can Google the answer to questions like ‘how do I set up a facebook fan page’ or ‘how do I do that twitter thing anyway?’ but there are some big picture things that matter more than any of that. 9 of the things I wish I’d known when starting out… but which no one really tells you:


1. At some point you will have a choice between speaking your truth and making the ‘sensible decision’. The first time this happens you will choose the latter. Some time later you will realize this was the least sensible move you could have made.

(This will not stop you making that same mistake at least once again).


2. You will decide, at some point between coming up with your idea and launching, that there is too much competition. You might be right.


3. You will find, some time after ditching your idea because of the competition, that someone else has launched this idea anyway. They seem to be doing well. You will, at this point, kick yourself.


4. You will try to create something magnificent and put your mark on the world, but early on you will look at what you have created and feel its smallness. In that moment you will wonder if anyone else notices how far wide of your mark you have fallen. What you don’t realize is that they are too busy with their own lives to ponder yours. Are you touching them? Does what you do matter to them? Why not?

Ponder that rather than your own grand dreams and you will find that somewhere along the way your grand dreams happen anyway.


5. The people you used to spend time with? Some of them will stop understanding you. (Although in a way that’s probably ok: after all, you stopped understanding them quite a while ago. This is your cue to find a new tribe).


6. One day when you are feeling stuck someone will give you a piece of advice – or maybe an opportunity. At the time you will reject them, vehemently. Watch out for those moments. Those are usually the moments where you heard exactly what you needed to hear, or had the chance to learn exactly what you needed to learn.

Why? Because when you are well and truly stuck, your options are restricted to what lies in your comfort zone. But your answer is not there. The road to where you want to be, at those moments, lies outside your comfort zone, and it won’t look quite like you expected (if it did you’d have found it already).


7. You will start out with two things: 1) a diary full of things that need to be done this week (your washing, that latest report, that thing for your dad) and 2) a jumbled up list of dreams in your head all labeled ‘one day’. Your breakthrough will come when you learn to sync the two.

Watch out for the opportunities to which you say ‘one day’. They are quite often the ones you need, as you are, here and now (click to tweet this!).


8. You will feel that you have a secret. A secret about your own lack of progress. About how your so-together outside doesn’t fit with the turbulent mash up of your insides. About how you haven’t sorted this out by now and it’s just not coming together and how you just don’t know what to do and how you feel ashamed you don’t know what you want by your age.

To which I would say: please know that you are not alone in this. Right now, someone else is reading these words too. And another, and another. One of them may be in your neighbourhood and the other across the world, and they are nodding and saying ‘yes that’s me, how did she know’ and the answer is simple: while how you feel may be a secret to you, I have been through it and I have watched many others go through this same uncertainty and come out the other side.

When you poke your head out of your fog of confusion, and join others in forging a path toward your own clarity, you might well do the same.


9. One day you will come across a list of advice, with which you may or may not resonate. You will have the chance to complete this list with a thought of your very own. When that time comes, what will you say?

(Feel free to share your answer below or on the Free Range Facebook page).


Marianne x


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Hi lovely,

I’ve been thinking lately about stories. About how, when we come across someone else’s story, we hear it through a wildly different filter than the one we use to judge our own lives.

Here’s an example:

You come across a story about Rosie. Rosie is doing something impressive these days… though as you read her story, you see she went through some tough times to get there. (She got off-path and lost her way, felt surrounded by a billion barriers – before ultimately figuring it out and things fell into place…

You know – a classic ‘success story’).

We’ve all heard that sort of tale before, but what I hadn’t considered until recently is this:

The months or years that were the most painful, that dragged on, the ones that felt the darkest and never ending at the time? These take up the least space when reading these stories.

For example:

“I spent the next 2 years lost –going around in circles and making mistake after mistake. I wondered if it would ever get better. Maybe this was it, maybe this was just life? But then [good bit starts]”

Hold up a moment. TWO YEARS? Two words that can be said in an instant but think about what two years feels like when things are down. That’s moment after moment, afternoon after morning, moments that feel like they’ll never break through.



And repeat.

Look, I don’t know about you but when I’m in the middle of a two WEEK dark patch, I feel like it’s going to be that way forever. Right? You wake up, wonder if this is going to be it from now on, go sleep and repeat.

Of course objectively that tiny sensible bit inside knows that’s not true… but you also wonder, what if it is?

Which is why I bring up these stories. Because when you’re in a bad place, sure, success stories can be uplifting – but secretly we’ve all felt they can also be a bit of a blow.

Because how could THAT person get it? How could they with their shiny lives get how you feel now? And the killer: deep down you think If they had felt like I do now they would not have broken through.

That’s what we all think, secretly, in the down times.

And that’s the danger of skim reading words like TWO YEARS (or twenty years…) of someone’s life and thinking of it as just a story.

It’s never ‘just a story’.

It may take an instant to say, but it felt like forever to live.

More to the point at the time of reading, you have an insight that the hero of that story doesn’t have: you can take an safe bet things turns out alright (that’s probably why they are on that stage or telling that tale!).

But they didn’t have that gift of hindsight.

Back then they had no idea.

They had no idea that they were in the middle of their story (let alone one that will reach thousands). They thought it was closer to the end.

At that moment they felt like the good bit was over … that their day to day is the embarrassing epilogue that, at best, they will have to sweep under the carpet.

As I read those stories I want to reach back in time and whisper to the unwitting hero-who-feels-like-anything-but and tell them: “it ends well my love! One day this will be the middle of your story, not the end”.

And I can’t go back in time and whisper to them. But I can whisper to the future heroes. To the ones in the middle of their tale today (but feeling anything but).

I can whisper to you.

And challenge you to try one simple thing:

What if you applied the same respect as you do when reading someone’s story… to your own experience here and now?

What if you viewed your ‘today’ as a line, a paragraph, or even a chapter about this time in your life – a chapter before another half to the book that was oh so different. How different could things be then?

It’s not talked about much, but there’s a shame many of us feel when things aren’t exactly going to plan (or when there’s not even a proper plan for them to go to!).

There’s that frustration tinged with shame of wasted time, of not doing it right, of it becoming too late. Even if things are not your fault, this feeling niggles away day to day.

Apply this new way of thinking to listening to other people’s stories and you’ll see that there are many moments like that right there too – moments of wasted time and things not working out and not doing it right and maybe it did look too late… but whatever ‘it’ is, above all notice the way that you don’t judge those people for it. You never did. You always saw it as part of the story!

If you can do that in the tales you hear you can do that to your own tale as you live it.

I could go on to give you lots of ideas for lifting yourself up and out – like the importance of surrounding yourself with people who get you, approaches for changing your world without changing your personality, revising where your limited energy is going, overcoming our society’s messed up version of how ‘breakthroughs’ happen, the importance of momentum, and so much more and they’re all true…

… But that’s for another piece.

Because when your head’s feeling full and your heart’s feeling empty those words can slide in and out.

So today, I just want you to take these two things with you:

1) take up the challenge of listening to stories differently. Apply the same respect to your own day to day experience as you would to the middle of someone else’s story.

2) Remember it’s not wrong to have a fallow patch as part of your story – in fact it’s often part of the process, so if you’ve been beating yourself up about it, then know that might well be all it is: a winter season, not the end of your world.

Sometimes, that’s enough to get started with.

Sending lots of love to you today,

Marianne x


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Hello gorgeous.

I want you to know something. Yes, starting your own business is wonderful. You wake up when you want, work from where you want and never have to sit through a boring-ass ‘weekly planning meeting’ EVER AGAIN. Rocking.

However. This freedom does not come on a platter. You don’t wake up one and go ‘oh I seem to have stumbled on the perfect life. Ho ho. Tea and toast, Jeeves’.

(Because that’s totally what my mornings look like. Ahem)

So let’s take a down-and-dirty look at what really goes on in a fledgling business. This isn’t a negative article, it’s just the less sexy bits that get left out of the ‘how I made it stories’. I think you deserve to know it all so today I’m sharing these 9 truths with you.

The below is your psychic ball to know what’s up ahead so you can be ready to ride through this messy, beautiful journey and make your free range life happen. FOR REAL.

Let’s get to it:


1. The business you start with won’t be the one you end up with.

The first version of your idea will be wrong. People won’t want it, or you won’t want to do it. More than likely:

Your first website won’t be your last

Neither will your first brand name

And that’s a good thing.

Your business is a living creature, not a statue. Until you’re in the field it’s hard to know what it’s really like to live with, and when you get there you’ll soon learn what you need to change. Sometimes the answer is ‘almost everything’.

So don’t spend too much on that first logo.


2. You will want to quit

More than once you will think you have made a huge mistake even starting this.

You will think you were crazy for even contemplating that you could run a business.

You’ll think you’re an imposter.

That’s when you know you’re on to something good.


3. Your family and friends won’t get it

Start your business and more than likely:

Aunt Maude will think you made a mistake.

Your buddy Sam won’t hold back letting you know how many businesses fail.

Others in your life will be ‘supportive’ but never actually understand what you do.

Many will miss the days they could put you into a box and say “she’s a lawyer”.

At least some of your friendship groups will change.

Honey let’s get real here. What is more important: your happiness every day, or someone else’s mild discomfort at introducing you at weddings? Sticking with the friends who count or the ones who only empathise because you both hate what you do? Following the beige army’s footsteps or living your real life? (you only get the one, you know)

Isn’t escaping from a box that doesn’t fit precisely the reason you are here?


4. There’s no such thing as an overnight success

You will work your butt off to get your first 10 clients. They will be the hardest ones to get.

You might look at a successful person in your field and say “I want what they have… but without doing the graft that let them achieve that”. They will look back at you and say “good luck, and if you find that easy button let us know”.

What counts is DOING (smartly). You can learn all the strategies in the world but unless you DO them they are worth nothing.

The overnight successes out there?

I admit it, they were ‘made overnight’: over many, many nights of late toil. With coffee and the company of streetlights.

They wanted to quit, they thought they made a mistake but they kept going and going until one day someone said “hey you’re an overnight success, I wish I could be as lucky as you!” (you can be, by the way. Just do the above.)


5. Your number of Twitter followers doesn’t count

There are a lot of things you can buy to look like  a business: you can rent an office, get good business cards, have a nice website made up by a hot designer, and yes you can even ‘buy’ Twitter followers and Facebook fans.

There might be good reasons for you to do all of these things. I’m not judging. However. None of these are enough on their own. You can easily sit in your office with nice cards, 10,000 followers and a cutting edge website… with no clients and no money. A business ‘shell’ is not a business.

It is one thing to build something that looks like a business. It is another to build that moment of magic where people love what you do, get it, and hand you money to do it some more.

Know the difference.


6. No one owes you a paycheque

I once heard someone say “no one is buying my ebook. I wrote it and created a website but no one is buying. I put so much time and effort into it already, I shouldn’t have to put any more into promoting it!”

Yes, you should. You are not an employee.

No one owes you a paycheque. No one owes you their money. No one owes you their attention.

It’s up to you to make your offer worth their attention, worth their money and worth a paycheque.

Showing up to work is not enough.

The value you bring is not just the content or the service. A huge whack of your value is presenting what you offer so GET IT. Don’t set yourself up to be ignored as one of the shouting hordes, but create an environment so people WANT what you have on the table. Desperately. Enough to pay for it, now.

Learning how to sell is 50% of the journey (so don’t waste all your start up time on creating a product you have no idea how to communicate and waiting for a  paycheque). Instead, live in your clients’ heads. Learn how to show them the value of what you do so that they want it, really want it, and pay to prove it too.


7. It’s not all cocktail parties and CEO moments. 

In the early days you will do it all. Forget the glamour of ‘having your own business’. For the first few months that just means “I sweep the floors, as well as meet the clients”.

Later you can (and should) outsource the parts you don’t love. But if you outsource something before you understand it, you’ll find it slide to a halt all too soon.

The only way to understand something? Do it yourself, first time round. Keep notes on how you did it and the mistakes you made and what you learnt. Then pass it on. Of course, by then you’ll be taking control and acting like a free range human.

You will also be handy with a broom.


8. Your dream life does not come with your dream business

You’re not doing this just to ‘be an entrepreneur’ (you’d be reading another blog if you were).

You’re doing this for a reason: to build a life that you love. To spend time with the people and places that mean something to you. You have a vision of what you want to contribute to the world, of doing something that makes you come alive every day, and your business is your vehicle to get it.

Never lose sight of that. That groundwork, knowing what you’re in this for, is crucial.

If you just ‘build a business’ without considering ‘you’, then you’ll end up in a cage of your own making. This time there will be no boss to blame.

Getting free is a conscious decision, not a gift that comes with self employment or a job title.

More important than just “I have a business” is sticking true to what you want and crafting each element of your business to suit you and your life.

That takes guts.

You’re not building a business, you’re creating a life. And that, my dear, starts with you.


9. You wouldn’t give this up for the world

Once you get into the free range life, you’ll know two things

1) the above is true and

2) you wouldn’t give this up for the world.

The payoff of being your own boss is bigger than a paycheque.

I read some research recently showing that self employed humans are happier than employed humans, and it clicked instantly.

When you are self employed, you get validated every time someone likes you enough to hand over money and buy from you (when did you ever feel that praised by your boss?).You get to do every part of the business you want to (see that chicken logo at the top? I drew him, cause I wanted to). And you get to be YOU every day.

It’s like becoming a grown up for the first time.

You’ll get addicted to this life. And that’s when you know you’ve made it.


10. You get to make your own rules.

Hey you’re a free range human! Want to include 10 points when the article asks for 9? Do it. Like this 🙂

Seriously. I want you to know this honey: the hardest part is understanding, truly understanding, that you make up your own rules. And then grasping that opportunity with both hands.

With no boss to hold you back, and no boss to blame, it’s down to you to make magic happen on your own terms.

To me that is the most wonderful thing in the world.

Like the idea of making your own rules?

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3 smart questions

Hitting a brick wall with a question or a problem? This one’s for you.

In this experimental podcast, I talk about taking things right back to the core questions (ones we can all use!) – and explore ways to apply Free Range Thinking to check that you’re taking the best approaches to get what you want or need.

Think of this as a free range sanity check to make sure you’re putting your energy into the right questions so you can get the best solutions. Listen in here!

(Prefer to download & listen offline? Hit the arrow button on the top right of the player)

What next? (Behind the scenes of this first free range podcast!).

Right now I’m loving podcasts (they’re some of my favourite things to listen to in the morning or on walks!). … and I’m considering starting a proper (actually-on-iTunes-and-other-places) podcast on free range thinking in its different guises.

So naturally the first step was to do exactly what I talk about in my book and my courses and run a free range experiment to try out a “project style” version of the bigger idea… which is what this is!

As a result I’ve purposely kept the above podcast experimental (simple audio, no script, no sound effects, no over-thinking the format…) but if it goes well I’m definitely open to expanding it to a proper podcast series. And who knows, maybe next time in a room without a faint echo, just to get fancy.

I’m sharing this in its raw form partly as I think it’s great to see “projects” in action rather than just the perfectly polished final versions – as that gives a much more realistic view of how things seed and grow. (Yup you get a podcast and a live example of a free range project / experiment all in one here!)

But I’m also sharing this with you because I think it’s an important topic for so many of us.

As always I look forward to seeing how you can apply at least ONE of the things here to your life / free range career.

Until next time,

Marianne x

PS: if you’re new here, this is a follow up reply to a Friday Love Letter that was sent out to subscribers last week – if you want to take a look at that post, I’ve just re-released it in blog post form for you here, and you can make sure you don’t miss out on future free range Friday emails (which I release on selected surprise Fridays – pop up style!) by dropping your email in the box below. Mx

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I’ve been thinking lately about problems. About how very many we all have. For example, every single day we have to wake up and not die. (This message gets cheerier, I promise).

It’s a big problem when you think about it. After all there are so many ways to die: getting tangled in bed sheets; opening a window and falling out. Choking on toast. And if you survive long enough to get out of the house try not to get killed by things like cars. Cats. Cars startled by cats. Cows.

Gah. I think I’ll just stay in bed today cosy among these nice, safe bed shee… oh, wait.

Anyway. Point is. If so many things are perilous how do we manage to get up, navigate each day and end up alive at the end of it?

Think about it: if a friendly alien were to come up to you with a clipboard, requesting a detailed outline of how you plan ahead to avoid all conceivable cat-related fatalities when you leave the house every morning… what would you say?

Exactly. I’d be stumped too.

It’s not the sort of thing one, you know, plans ahead for in detail.

After all, that’s just not how life works, is it? If you and I were to sit down and think about all the myriad of ways that All The Things could go wrong in every area of our lives, and tell ourselves the only responsible thing is to come up with a strategic plan for each and every one of them before we can even get up and get a glass of water… well, then none of us would get anything done, right? In fact you would probably never drink anything again. Our brains are simply not made to process that number of variables.

Yet somehow you have survived every day until now.

So how do we do it? Simple: every day we humans make decisions (often unconscious) about which things to think about, which to account for (wearing a seatbelt – tick!)… and critically, about which things not to let get in the way of getting up and doing things that need doing.
This is how we do life. This is how we achieve the stunning feat of getting up, going out, being alive at the end of the day and still doing things.

We do this every day not by staying mired trying to answer all the possible questions. But by smartly addressing a selection of the right ones for us right now.
So why don’t we do the same when making a change in our lives (or work, or business)?

Ah, there’s the clincher. Let me explain:

How a simple lesson about problems changed my life.

If you have been stuck on some niggly questions in your free range thinking, then consider this: often, it’s not our problems that are problem, it’s getting stuck on the WRONG problems that are the problem.

I came to this idea of the Wrong Problem quite a few years back: that day, I was sitting in a workshop led someone who was well established in what she was doing, running this session for people who wanted to do something similar.

On that day she was answering a lot of questions from the audience – including numerous detailed “what if” and “ok but how do I…” enquiries from one particularly worried audience member.

After a while she was asked a question she wasn’t sure of the answer to: “I’m going to have to look that up and get back to you,” she started…

And then the moment that changed my thinking happened:

She stopped, turned back and said “I just want to remind you before we go on that I have never thought about many of these questions before now. And neither have many other people I know who are leading the way at the thing you want to do.”

She went on to gently explain:

“These are interesting questions, but keep your eye on what you need now – and don’t tell yourself the reason you can’t move forward is because you don’t know an answer to something that other people who have already achieved what you want, and more, didn’t know either!”

To me that was the single most useful thing of the day. Possibly of the year.  This person thought the lack of answers to the questions in his head was the one reason he couldn’t move forward, and was going around in circles trying to tick these things off for that reason…. but what if the questions keeping him down were not the right ones?

I can’t remember anything else about the workshop, but that one nugget stood out, shining. Because I think we’ve all done this in some way:

We often think we need answers to specific questions. We spend a long time stuck on those questions (in life and in business).

But what we need first is a guide to what questions we in fact SHOULD BE FOCUSING ON – and equally importantly: which questions to leave behind for another time. Until we do that we’ll never the leave the proverbial house.

(Instead we’ll get caught in analysis paralysis, chasing ever more information and discovering ever more gaps in our knowledge and not finding the darn solution!).

Bottom line: If you’re going to spend time trying to solve a problem that’s important to you (and I suspect you are the sort of person who will)… then let’s make sure it’s the right questions you’re spending time on to get you there.

Because your time, your brain and your life deserve better.

So how do you know if you’re asking the right questions?

In this post (where I release my first ever podcast!) I share 3 smart questions through which to filter your most thorny stuck-points… think of it like a free range sanity check to make sure you’re putting your energy into the right problems so you can get the best solutions with free range thinking on your side.

Click here to listen in – enjoy!


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Ever been told that writing is a waste of time? I mean it’s fine to do it on the side, so long as you focus on more serious pursuits. Right?

That’s what I was told too and for years I believed it. As it turns out, that advice was a load of BS.

Now I know that creative writing is the single most useful skill I could have learnt.


Let me tell you the story of how I ended up writing for a living.


At the age of 18, I graduated from high school, with top grades which, according to the ranking-obsessed Australian university entrance system, would have let me into just about any degree in any university of my choice.

The day after the grades were announced I was in the supermarket with my Mum.

A teacher walked up to us to offer her congratulations.

She turned to me and said: “So what’s it going to be then Marianne? Medicine or Law?”

I shook my head, smiled, and said “neither. I’m going to do an Arts degree. I want to read novels”.

And that’s what I did.

Once at university I took a degree that let me pick and choose stuff I was interested in, creating my own education from a cornucopia (told you I was an English Lit major) of subjects: sociology, psychology, linguistics, film, English, history, and creative writing.

Creative writing was the biggest luxury in that list – it seemed a ridiculous addition to a degree, even for me. It wasn’t like I was going to become a published author or anything.

My friend’s mother warned me in all seriousness “if you were going to write a book you’d have done it by now”. I was 18 so I believed her.

No, I didn’t take creative writing classes out of some desire to write the definitive novel of our time. I just liked writing and wanted to get better at it. I figured it would be a relief from the more serious academic subjects on my schedule.

So I hunkered down, worked hard (again) and entered the university world head on.

4 years later, I graduated with a first class degree, top of my year, president of the debate society and (and this is the kicker) fully qualified to flip burgers for a living.

Turns out an Arts degree isn’t the top of the employability lists. Who’d have thought it?

For a while there I was regretting that decision to take creative writing classes when I could have used that time to use a real skill.


Of course this is not where the story ends. I promised you the story of how writing lead to a real living.

Let’s talk about that part next.


How reading novels can be your best career move


Fastforward a few years and I’d talked my way into a grown-up corporate career, and worked with some of the biggest name companies in the world (of course, I wasn’t writing for a living. There’s no money in writing, right?).

Then a few more years later, I found myself at the helm of a new business.

Suddenly I had to communicate to a whole new audience of people – most of whom didn’t even know who I was.

So I did the only thing I knew how.


I sat down, with a clean piece of paper, picked up a pen and started to write them a story.

Then I wrote another.

I wrote about them. I wrote about me. I wrote about people like us: about how it feels to be like us.

I said those things that all of us think, but that only a storyteller is allowed to say.

There were moments I thought “does anyone want to hear that? Can I really say that?” and every one of those moments were the most powerful stories.

Above all, I just wrote.


Now, my business is based on writing.

Every connection I have made, every client, every opportunity (and every cent) has come via my writing. Period.

The single most useful part of my education was the semester where I sat in that creative writing class, my favourite author in front of me taking a guest seminar.

She sat at the head of our round seminar table, short grey hair clipped to perfection. Pursing her lips at our boorish undergraduate attempts at prose:

“It’s not real”, she said, shaking her head, “your writing has to be real.”

“So you lost your bag on the bus and you were annoyed. What does that mean?

I want to hear about your red shoes, the ones with the scuff mark, that pinched your left heel. I want to hear that you were wearing then on the day you lost your bag on the bus.

I want to hear about how you were thinking more about the shoe and the scuff mark than the lost bag and how you wondered if you could go home and change before going to the police station to report your bag and how you knew that was messed up at the time but that’s just the way it was.

I want to hear about the imperfections of your experience, not the surface of the story.”


She was right. Read the best novels, or the most gripping magazine articles, or that blog post that stays with you, and you’ll see – it’s not the plot or ideas that connect with you, it’s the red shoes pinching your heel on a hot day.

That’s a lesson I use every day.


Here’s why:

Ever had that moment at a networking event, the one where you’ve just shaken hands with Pete, or Mark, or Roy  – whatever his name he’s the balding man in the checked shirt who always shows up to these things.

Anyway. You’re in the first minute of telling Roy what you do… and you already know he doesn’t care.

It’s uncomfortable – partly because you didn’t pee before walking in you’ve drunk too much tea and now you’re trapped for at least another 5 minutes in a conversation about accounts – but mostly it’s uncomfortable because you know Roy should care.

What you’re saying has value and if only he got your message then you could help each other.

But even though he is nodding with that polite half smile, you know he doesn’t care and he wishes he was speaking to someone else.

If you run a business, you need people to care.

If people don’t care what you do, people don’t show up, people don’t buy, and you don’t have a business.

This is the problem:

Roy doesn’t care about you

Sorry. Sure, he heard your tale of ‘this is what I do and who it helps and why it’s important’ but he didn’t have a reason to care. Here’s why:

  • You don’t get people to care by listing features of your service.
  • You don’t get people to care by explaining and preaching reasons this is important.
  • You don’t get people to care by speaking in business-speak platitudes.
  • You don’t get people to care because your business card border is a slightly darker shade of blue this time
  • You don’t get people to care by copying another person’s style and hoping ‘that works’.

You get people to care by sharing a story that they already care about.

A story about them.

The natural language of humans is ‘story’.

That’s what humans have done since we came down from the trees. Told stories.

If your business is going to rely on humans (and it will), then show them some respect and speak their language.

Speak the human language of stories – stories as real as that day you got on the bus with the scuffed red shoe and the pinched heel. This isn’t about writing the definitive novel of our time. It’s about you, where you are now, connecting with the people you need to reach.


Writing isn’t a waste of time

It’s the most powerful way to communicate the message you care about.

You don’t need a writing degree. You don’t need anyone’s permission. You don’t need an expensive computer.

I know you want people to care about what you do, so forget sticking up ads or adjusting your logo or browsing competitors’ websites. Start with what matters: your people, and you, and the stories you have to share.

Make them real, make them true, make them full of the things you wanted to say to them… but never thought you were allowed to speak.

Above all, start writing.


Like a good story? Time to create your own:

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