Most people who never start a business do the following:
- They wait until every element of their new idea is perfect. Until there is an answer to every potential problem.
- They tinker with their idea on paper rather than in reality.
- They wait until their business plan is worthy of a Harvard MBA. (Sometimes they decide they can’t get started unless they have an MBA. So they give up).
That’s rubbish.
If you are like most employed-all-your-life people, the projected completion date for the above is about 3 weeks after never.
Here’s the good news: this sort of perfection-planning is not necessary. Worse, the old-style business-buzz-word-heavy overplanning is not just pointless, it will put your new Free Range work-for-myself life at a severe disadvantage.
Marketing and business author (and all-round ideas guy) Ian Sanders has a solution: Unplan your business idea.
Ian is an in-demand consultant and thinker, well known for turning conventional work and marketing theories on their head. He has a free Unplan e-book that is spreading around the internet like unplanned wildfire.
I love Ian’s work, so I convinced him to talk to you about what his solutions mean for people who are considering doing their own thing for the very first time.
In this short video I interview Ian about the power of saying no to the myth that you need a plan for every step of the way, and the need to say yes to trying things out.
This is a must-watch for potential Free Rangers.
Marianne
PS: In the Unplan and Free Range spirit, halfway through Ian decided to start interviewing me on my take of what this means for career changers. Watch the power of unplanning in action!
Drop us a comment below to let us know what you think (don’t overthink your comment, just unplan it!)
